How Our Marketing Team Uses Hylark as Their Work Wiki

At Hylark, our marketing team has transformed the way they manage and streamline projects by creating a “work wiki” on Hylark.  

What is a wiki?

Wiki comes from the Hawaiian word for “fast”. A wiki is a fast way to document and share information in digital spaces. It’s a web-based application that lets multiple users publish and collaborate on knowledge with ease.  

As a marketing team, we’re always sharing information. We therefore decided to create a “work wiki” on Hylark to use as a centralized, accessible, and up-to-date hub of information that all team members can contribute to and benefit from.

Why should you create a work wiki?

To save time. Our team’s no longer drowning in a sea of links, screenshots, and scattered documents that slowed down our productivity levels. Now, whether we’re planning projects or need long-term knowledge management, our Hylark wiki keeps everyone on the same page and ensures our most current and relevant information is always at our fingertips.

Here’s how our marketing team created a work wiki using Hylark…

Welcome to our Marketing Workspace

The dashboard provides an overview of all the pages in our marketing workspace. Here, we stay organized, inspired, and efficient as a team. Since our board is collaborative, any of our team can add or edit information, keeping everyone in the loop.

It’s helped save us time. Instead of losing valuable links, ideas, or contacts in platforms like Slack or Teams, we deposit everything in our Hylark workspace – a central knowledge depositary where nothing gets lost, and everything is easily accessible.

Inspiration Page

One of our favorite ways to use Hylark is for our “Inspiration Page”. In the fast-paced world of marketing, staying inspired is crucial. Whenever we come across outstanding or trending social media posts that spark new ideas, we save the link on this page.

We’ve customized the page to display data as tiles, making it visually easier to navigate. Each inspiration link is assigned to a team member, ensuring clarity and accountability. Once we’ve utilized a link, we re-categorize it into our “Used” collection, keeping our board organized and up-to-date.

CRM for Influencers/Ambassadors

One of the standout features of Hylark for our marketing team is the “CRM for Influencers” page we created. 

This tool is invaluable for managing relationships with influencers and potential brand ambassadors. We store detailed information about influencers we might want to collaborate with in the future, including their names, follower counts, platform details, and contact information. 

Transitioning from our Excel database was seamless with Hylark’s data import tool, allowing us to upload all our information in one go. 

We’ve also synced our emails, enabling us to assign specific correspondence to each influencer. This ensures everyone stays aligned with important communication. 

This organized approach means we have all the necessary information at our fingertips, making outreach and collaboration more efficient and streamlined. 

Social Media Planning

We’ve created a page for our social media planner, giving us an overview of all our content in one place. This page serves as an invaluable content bank, especially for captions. By easily repurposing these captions, we save time when creating new content.  

Our planner also provides a clear view of which platforms each piece of content has or hasn’t been posted to, making it effortless to manage and track our content. 

Social Media Calendar

Our “Social Media Calendar” page helps our marketing team stay agile and reactive to both internal and external key dates. We use it to keep a note of global events, important days, and new feature releases.  

Task Management

Our “To-Dos” and “Notes” pages are essential for task management. The “To-Dos” page helps us track daily tasks. Each task added must be assigned a team member, due date, and priority level, ensuring nothing falls through the cracks.  

Meanwhile, the “Notes” page acts as a digital notebook, perfect for capturing quick thoughts, brainstorming ideas, and recording meeting highlights. 

Using Hylark as our work wiki has transformed our marketing team’s efficiency and collaboration. From managing daily tasks and tracking social media content to storing valuable inspiration and organizing influencer relationships, Hylark keeps us on top of everything in one centralized hub. This seamless integration and easy access to our collective knowledge have saved us time and boosted our productivity. 

Ready to transform your team’s workflow and stay organized effortlessly? Sign up for Hylark today—it’s 100% free with full functionality!